About Us

We deliver innovation to you

Innovation is crucial for business success, but even great ideas can fall short if the concept, launch plan, or monetisation strategy isn't refined. That's why founders and business leaders need a fresh stream of creative input, through re-engineering, rebranding, new product development (NPD), or pure innovation.

The Innovation Tree provides leadership teams with the expertise they need to excel in concept, launch, delivery, and monetisation. Our managing consultant, Mike Edwards, has 36 years of experience delivering winning strategies for consumer products globally. He possesses significant expertise in company start-ups, fundraising, supply chain, intellectual property (IP), global manufacturing, legal compliance, marketing, social media, influencer strategies, creating ad concepts, and filming them.

We offer a free consultation to determine if we can meet your needs. If we believe we can, and if you're confident in our capabilities, we'll establish a scope of work and provide a quotation. We typically work under a non-disclosure agreement (NDA) to protect your interests. Any IP we create will be vested in you.

We've been the architects of numerous global launches and have delivered patentable innovation from the pending to granted stage. We've supervised manufacturing, tooling, design, and production in the UK and Asia, managing complex critical paths and retailer relationships. We've also raised start-up finance several times.

At the Innovation Tree, we pride ourselves on being an extraordinarily creative team that can provide innovation solutions that fully engage you and meet almost any need. It's a bold statement, but if it's true, it can be a winning strategy for you. Contact us today to learn more.

Meet the Team

Managing Consultant

Mike Edwards

Mike's career spans 36 years, working in the consumer products industry for global companies like Unilever, before developing licensed consumer products. His work encompasses celebrity product development under licence for music artists like One Direction and Michael Bublé and sports stars like Cristiano Ronaldo, along with other launches for major consumer brands. Mike enjoys travelling, fine dining, and motorcycling, but his main passion is his family.

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Commercial and Financial

Simon Moorehead

Simon began his career within the finance sector, working as a chartered accountant for blue chip companies. For the last decade he has directed his skills to the medical and consumer products industry, and now has one of the most enviable little black books around. When not working you can find Simon enjoying football and promoting the Manchester Civic Society charity.

Creative Digital Design

Harrison Edwards

Harrison is a creative digital designer blending the world of art with commercial design. By day you'll find him working with Blender, Adobe, Photoshop and 3D printing. In his down time acting. rock climbing and taking on iron man challenges.

Web Design and Strategy

Andy Marshall

Andy's career spans 20 years in IT, constructing websites on most platforms from Ruby to Shopify, Handling all areas of ecommerce. Managing and creating campaigns, with plugins on all platforms, tracking influencers through to checkout, it’s unlikely there would be an area in his field that he is not experienced in.

Socially its family, fast cars and fine life experiences.

Creative Director

Colin Barthelmy

Colin Barthelmy has been at the forefront of creative design an innovation career spanning over 30 years in the fashion, fragrance and beauty sector working with some of the industries most well known household names, he has created fragrances for Monsoon, Accessories, Laura Ashley, Ghost and Grazia on the high street to celebrity ranges including bespoke Savile Row menswear designer William Hunt to talent in the entertainment world, Nicole Scherzinger and Cheryl Cole, from concept to counter he has a wealth of knowledge when it comes to packaging and product design having worked with L’Oreal, Garnier in beauty sector coupled with a history of branding and marketing for high end brands DeBeers, Jimmy Choo, Louis Vuitton and Burberry he has what it takes to create and deliver.

Our Services

Existing Brand / Business Innovation

Identifying the opportunity in the category relevant to

your existing positioning, or the positioning target.

Proposing innovation ideas, support strategies and monetisation optimisation.

Co-Developing Existing Innovation

Working alongside the existing innovation. Solving the issues of product design and manufacture enhancing the ‘to market’ strategy. Creating and filming ads.

Web Design

Full service web build, or existing web enhancement.

Full web marketing, or enhancement with SEO, payment gateway and social media integration. Building the consumer funnel and

marketing strategy, with campaign management and paid ad strategy

Investor Management

Building the business plan and balancing the valuation for the raise. Building the investor deck, the Initial teaser and finding Investors.

Manufacturing

Full-service manufacturing glass and plastics with an

option to insulate from China.

Intellectual Property

Patent application and

the management of patents through all stages. Class of trade registration and proposal of potential COT names.

Our Current Innovation Projects

Because all of our work is carried-out under NDA's, we are unable to share specific details for any of our projects.
However, here are some general descriptions of products and areas which we are currently working on,

and have worked on in the past.

All the activity that we are engaged on are at different stages of the patent process.

We always have investor opportunity so please contact us to discuss.

Innovation Product Examples